Archive | March, 2022

You’ve heard of the Law of Attraction.

If you’re like most marketers, you’ve also belittled the Law of Attraction, too.

After all, it’s just new age hocus pocus malarkey, right?

You can’t sit on your duff and attract a new television to yourself.

(Well, actually you can, with the help of your credit card, Amazon and the mail delivery system, but that’s not what we’re talking about, is it?)

I’m going to prove to you that the Law of Attraction is indeed very real.

And I’m going to do it by simply having YOU prove it to YOURSELF once and for all.

Are you ready?

The first thing to know is that the universe is already delivering to you exactly what you’ve asked for.

Imagine a line of self-driving delivery trucks coming down your street. These trucks cannot be stopped – they will make their deliveries to you whether you want them to or not. And these trucks will never stop coming, either, for as long as you are alive.

What you can change, however, is WHAT they deliver to you.

If your thoughts are on your lack of sales, lack of subscribers, lack of JV partners, lack of affiliates, your website crashing and so forth – that’s exactly what you’ll experience.

However, if you think of all the new subscribers you’re attracting through your marketing methods, how well your website is converting thanks to your testing, how easily you attract affiliates and JV’s – then that’s what you’ll get.

“But I already do think about the things I want!”

I agree, you do. But maybe not as much as you think about the things you DON’T want.

And it’s actually a bit more complicated than that, too.

You see, if you only think consciously about what you want, but you don’t program your subconscious mind as well, then you still won’t get what you ordered from those trucks rolling down your street.

This is where it gets confusing, doesn’t it? What is the subconscious? And how do you program it to work with you, instead of fighting what you want?

You might think of your conscious mind as the part of the iceberg that’s above water – the part you’re familiar with. The subconscious mind is the much larger portion of the iceberg that’s beneath the surface – and also the part that reacts to currents and ‘steers’ the iceberg in the direction it winds up going.

The trick is to program the subconscious mind to take you where you want to go, and to bring into your life the things and people you want in your life.

Program your subconscious correctly, and everything is easier.

Program it incorrectly, and you feel like you are continuously attempting to swim upstream against a diabolically strong current that inevitably prevents you from getting where you want to go.

It’s important to note here that your subconscious mind is already being programmed all the time – by your thoughts, the media, movies and television, advertising, your friends and family and so forth.

Isn’t it about time YOU took charge of your own programming to get the success you seek in online marketing and every other aspect of your life?

Here’s how:

Step 1: Write down exactly what you want, in full detail.

Instead of writing, “I want more affiliates,” write “I want 20 active affiliates who sell a total of 1,000 copies of my program in the next 60 days.”

Step 2: Visualize yourself already having obtained what you desire.

This is fun and something you should do several times a day or more. Play full color movies in your head of yourself already having attained your desire.

Your subconscious doesn’t know the difference between what it sees in your imagination and what it sees in the real world.

That’s why when it keeps seeing movies of you having 20 active affiliates and selling 1,000 copies of your program in 60 days, it will think this is reality and work to make it happen.

Step 3: Don’t watch or listen to anything – real or imagined – that contradicts your new belief.

If you want to sell 1,000 copies of your program, but you watch a TV series where the main character is always failing at everything he tries, this is going to sabotage your efforts. Be very careful what you watch, read and listen to.

Consider going on a complete news fast, refusing to watch or read anything negative for the next 30 days. You might be surprised at how much more positive you feel, and how much easier it is to attain goals.

That’s because you’re removing negative influences on your programming, which allows the positive influences to have their way.

Step 4: Make your own mantra or affirmation summarizing your goal.

This affirmation is going to imply you already have the outcome you seek.

Start the affirmation with either, “I have…” or “I am…”. In the case of our example, your affirmation might be, “I have 20 active affiliates who easily sell 1,000 copies of my program in 60 days.”

Make sure your affirmation is in the present tense or else your subconscious won’t understand it.

Also, don’t use a negative word, because your subconscious won’t hear it.

For example, if you say, “I do not get refund requests,” your subconscious will hear, “I do get refund requests” and it will go to work to make sure you get plenty of refund requests. Ouch.

Step 5: Create reminders.

Set a timer on your phone that goes off periodically throughout the day to remind you to say your affirmation and play your movie in your head.

See yourself already in possession of what you seek.

Step 6: Do affirmations.

Okay, if you’re squirming right now and saying, “I don’t want to!” then I understand.

You probably tried affirmations in the past and found it too boring to continue.

Here’s how to make it simple for yourself: Write out a list of affirmations that support your desired goal.

Record yourself saying these affirmations, and loop it 3 to 5 times to repeat those affirmations.

Then play this recording several times per day as you do other things.

Hint: It’s especially useful to play it as you’re falling asleep.

Step 7: Time to kick things up a notch.

You’re going to speak as though you have already attained your goal.

Yes, I mean speak to others. If that sounds a little too crazy right now, then practice speaking it out loud to yourself, Then when you’re ready, talk to friends, family, etc.

For example, in our 20 affiliates – 1,000 sales example, you’ll be saying things like, “I’ve got 20 new active affiliates who are promoting my new program like crazy. In fact, I’ve already made 1,000 sales!”

“Wait! Isn’t this lying?”

Think of it as time traveling. When you do reach this goal, you will be saying these things for real. You’re just saying them a little early, that’s all.

Now, I know you’re going to try to skip this step. Don’t. Speaking things into existence is powerful. After all, don’t gods speak entire worlds into existence? If they can do that, you can speak your goals into being as well.

Now then, once you’re doing these seven steps, just keep doing them until you reach your goal. Then repeat the entire process.

I suggest you start with a small goal that can be achieved fairly quickly and work your way up to larger goals. Realize of course that you will HAVE TO DO STUFF along the way to make your goals happen.

But here’s the magic – by using this system, things will be a lot easier. The people you need will appear when you need them.

Things that need to fall into place for you will fall into place. It feels a lot like magic, but it’s not. It’s simply a matter of energy and focus.

You are focusing your energy to send out a call into the world for what you need, and the world cannot help but answer.

Remember that long line of trucks making deliveries to your home? Now you can determine what gets delivered (and what doesn’t.)

I’ve personally used this system for years. It’s as close to having my own genie as anything real that I can imagine. I’m a true believer because I’ve seen it work time and time again, and you will be, too, once you try it.

So what have you got to lose? And more importantly, fellow online marketer, what have you got to gain?

The world needs what you have to offer. And by using this system you’ll be able to help all kinds of people while simultaneously getting everything you want, too.

Truly a win-win for everyone involved.

Here’s something I’ve been playing with, and my results have been pretty good, too. Do the opposite of what everyone else is doing…

A few months ago a friend was launching a big product with lots of cash prizes for the top affiliates. I knew there would be tons of affiliate competition, with every affiliate trying to out-do the others with bigger and better bonuses.

How to compete?

I decided not to.

Instead, I thought about what every affiliate’s bonus pages would look like: Highly polished, slick, professional, lots of graphics, videos, etc.

Odds are they would all start to look very much alike, right?

So I thought… What if I did something different?

What if my page looked like something you might get in the mail – black and white sales letter, using the Courier typewriter font, very old-school looking…

And what if, instead of a highly polished professional photo of myself, I used one where I just woke up? Or one where I just finished exercising, or just finished the yard work?

In other words, I looked like the guy next door and not some slick marketer.

Taking this thinking to the next level, I decided I didn’t want to spend time or money on creating a bonus. Everyone else was doing that, so why should I?

Instead, I would hold a live class. The homework would be to go over the program before class. Then in class we would implement, step-by-step, what was in the program. And I would record the whole thing, so people could just follow along.

In case you’re wondering – it worked beautifully. My sales were a very decent 5 figure number, and my commissions were half that plus bonuses.

And one more thing – I cheated, too. I had my virtual assistant run the class for me. She got to learn some great new skills, and I put less than 2 hours into the entire project.

The takeaway: When you have a lot of competition, it’s time to stop directly competing and find another way.

If they are using tons of graphics and slick videos, you go with a 1980’s black and white typewriter look.

If they are offering bonus packages filled with 5, 10 or 20 products, you offer no products (I offered hold-your-hand training, which in my opinion is worth far more anyway.)

You get the idea.

Do you know what would work even better than that?

MAILING the actual letter. Yup. Talk about old school. If you collect real addresses of your BUYERS, you might consider doing this on big ticket items.

I know marketers who do this. They are few and far between, and they are KILLING it. They only mail to buyers, which greatly improves their conversions. They use a service to send out the mailers for them. And they make more on one of these mailings than most successful marketers earn in 6 months.

Which brings me to my second idea… if you don’t already have the mailing addresses for your buyers, start collecting those now.

When you have a sizable portion of them (at least 200, preferably 500) approach a marketer with a product your list would love. Make sure there is plenty of profit in that product. Take the sales letter, adapt it to a black and white mailer (cheap to produce) and send it to your buyers.

See what happens. Tweak, rinse and repeat.

You can easily DOUBLE your income using this method.

Know why? Again, because it’s contrary. It’s different. Almost no one is doing it.

Your customer gets maybe a half dozen pieces of mail in a day. Two are bills. Two are sales flyers from local businesses. One is a catalog.

And then there’s that mysterious white envelope. Yeah, it’s going to get opened. Yes, it’s going to get read.

Wow! They’re surprised. Someone they know from ONLINE is sending them REAL MAIL.

They don’t throw it out. Instead, they open their browser, type in the URL and ORDER THE PROGRAM.

Sure, not everyone does, but… enough do.

Believe me, I’ve seen this work time and time again. Which is why I’m about to start sending out sales letters via snail mail (Shhh, don’t tell anyone!)

Pssst… I know you’ve probably never done this, but I have. I’ve sat down and binge watched a whole bunch of episodes from one series on Netflix, and yes, I enjoyed it.

There, now that I have my confession out the way, I have to tell you what I’ve been thinking about lately.

Why is it that we binge watch shows on Netflix, but we dole out content to our readers like it’s bread crumbs? And scarce bread crumbs, at that?

Think about it – you want to learn something new. Maybe you want to learn everything you can about video marketing.

So you start looking, and you find a great article on a website about this exact thing. The site even offers to send you an entire email course on video marketing and you sign up.

Problem is, you want the rest of the course NOW. So you keep searching, and you land on other sites and read other articles and watch other videos.

And you forget all about that first site you were at.

A day later you get an email – installment #1 of your course. But you already learned everything you needed the other day. You’ll look at it later…

Yeah. Right. You never read those emails, do you?

I’ve done the same thing plenty of times. Yet I still parse out my content to readers as though they are doing absolutely nothing but sitting there, waiting for the latest installment…

When in fact they’ve probably forgotten all about me.

Or what about those product launches where they dole out one video every three days? “Watch this fantastic video to discover blah blah blah.” And you watch it, and you LOVE it, and you want to see the rest of the videos. Except they’re not online yet.

“The next video will be available in X days.” You don’t want to wait “X” days, you want to see it NOW.

And when it’s finally available, you’ve forgotten all about it. The ironic thing is, if they had all of the videos online when you were interested, you would have watched all of them right away. And if they were done well, you might have bought the product they promoted at the end of the last video, too.

But by the time the product is launched, you don’t even remember what they were talking about.

Been there, done that. Many times, too.

And then there’s the simple article on your website. You do one article about video marketing, one article about content marketing, one article about SEO, etc.

The reader finishes the article they’re interested in and looks for more on the same topic. There are no more. And so they leave.

Whoops.

Mind you, all three of these techniques worked great a few years ago. And I’m not saying they don’t work now. But I guarantee they are not working nearly as well as they used to.

And we can thank Netflix for that, and the internet, and the proliferation of ‘what you want, when you want it’ in just about every niche imaginable.

We are no longer content to wait. We want our information NOW, while we are hot about the topic. Not later.

And your readers and viewers are no different.

So what’s the solution?

We give our readers and viewers the opportunity to binge all they want.

You’ve got an article on your site about generating targeted traffic? Good. Now write 5 more, all on different aspects or techniques of traffic generation, and link them all together.

When someone finishes any one of those 6 articles, they find links at the bottom that take them to any of the other 5 articles. They now have CHOICES on where to go next, and all of the choices are good ones because they are directly related to what they just chose to read.

They also find a link that takes them to your super-duper traffic generation product, too.

If your articles are good, they’ll keep clicking and reading. And if they are impressed enough, they will eventually click on that product link they keep seeing.

And you will make sales.

Your readers will be happy because they found everything they needed in one place.

You will be happy because they stay on your site longer, they’re more likely to subscribe to your newsletter, and you’re making sales.

What about those email courses – why not let the reader accelerate the process?

At the bottom of each email in the sequence, you can let them know that the next installment is coming tomorrow. Or, they want to see it now, simply ‘click here.’

In fact, if you want to use tracking for engagement analytics, you might accelerate the process for the reader. Did they engage with emails 1 and 2? Maybe it’s time to send them straight to email #5, and so forth.

The more engaged your reader is, the more options they should have to continue consuming your content.

As a marketer you have an excellent incentive to do this, which we’ve already hinted at.

When someone is hot on the trail of a particular topic, or looking to solve a particular problem, you don’t want to present them with your offer next week – you want to present it NOW. Because they’ve engaged with your content, they’re hot. They like you. They’re trusting you. They want MORE. So give it to them.

Let them know that as good as your content is, the REAL meat is in your product. And watch them bite. Go ahead… Give your readers the Netflix experience they really want!

A certain percentage of new list subscribers will unsubscribe from your list almost immediately.

They’ll get the lead magnet you offered them and then POW! Unsubscribe. You’ve got to wonder why.

Are they afraid you’re going to sell them something? Maybe. If you’re building a list of online marketers, you’ve really got to wonder about their thinking. After all, don’t they want to learn about marketing? And isn’t getting on other people’s marketing lists a good way to learn?

Anyway, here is the trick to reducing these immediate unsubscribes no matter what your niche is:

On the letter that new subscribers get, remove the word “subscribe” and all of its variations.

You know the ones: “Thank you for subscribing,” or “You are now subscribed,” or “If you did not subscribe, please click here,” etc.

Whether the word is coming from your autoresponder or from you, get rid of it. Talk about the lead magnet and how to download it, but do not talk about their subscription.

Try this for a month, and then compare and see how much your unsubscribe rate has improved.

Every sale you make is a sale you have somehow purchased. And once you get your mind around this, marketing will become a lot easier.

Free traffic? There is no such thing. Maybe you didn’t spend money to get the traffic, but guaranteed you spent time.

Sales from affiliates? You spent time recruiting them and you are paying them a commission on each sale.

Sales to your own list? You bought those customers from the method you used to get them on your list, warming them up, getting them to trust you, etc.

You are always investing SOMETHING to make a sale.

Which is why, if you haven’t already, you need to learn to make $1.50 on every $1 of advertising you spend. By spending money on proven methods to get sales, you can rapidly scale up.

You spend $1,000 on Facebook ads and make $1,500? Congrats, you now have a sustainable business. Rinse and repeat and repeat and repeat.

This is the ultimate goal – to stop spending your time and start investing your money to get sales.

After all, you only have so much time, and every minute is precious.

But when you can make money every time you invest money – NOW you are truly a marketer, and that six and seven figure business is just around the corner.