Author Archive | Jason

When you think about someone who is successful, what comes to mind? Most people would think of the end result of being successful – the luxury cars, first-class airline travel, the financial freedom to see the world and the ability to buy anything they wanted.

But if you look closer at the successful person, you will see that behind all the money, beyond the expensive suit and underneath the power they have a successful mindset. In fact, their mindset is the most important contributing factor to the success they have achieved and if you choose, you can have a mindset that is exactly the same, opening you up for success in the very same way.

What is a Successful Mindset?

Your first step to developing a successful mindset is to know what one is. When you define a mindset for success, it seems simpler than it actually is. For example, the definition of a successful mindset is someone who is willing to accept success and take advantage of opportunities.

Many of you might be thinking, “Well, that’s me! I’m willing to accept success. I’ll take advantage of an opportunity if it comes along.” But don’t let the simplicity of the definition fool you because there is much more to it than the literality behind these words.

For example, you might think that you are willing to accept success, but most people aren’t. Some people want success, but they don’t think that they deserve it, they don’t think they are smart enough to achieve it, and they lack confidence in themselves as a successful person.

In addition, those same people who think that they would take advantage of an opportunity if it came along have already passed by dozens of opportunities that might have resulted in their success if they were willing to put in the work. What they really meant was – I’ll take advantage of an opportunity if I don’t have to do a lot of work.

The Successful Mindset Difference

The difference between a successful mindset and one that just wants success is how much work they are willing to put into the effort to get success. It all comes down to how much you believe in what you are doing and how passionate you are about it.

For example, someone who is passionate about their business and believes that they will be able to be successful at it may spend hours working on it that other people might spend watching television, going out on the town or hanging out with their friends.

Some successful entrepreneurs have been able to build their business while still working a full-time job to support their family. This means that they had to work on their business or income streams while everyone else was enjoying leisure time. This is very common in the case of a novelist who suddenly makes it big. Odds are, they were slaving away at the computer for years while so-called aspiring writers were watching The Bachelor.

How to Develop a Successful Mindset

So, how do you actually develop this successful mindset? Well, it involves a process with many steps and if you are like most people, you are going to have to start at the bottom. You’ll start with step one and when you have mastered it, you’ll move onto the next step.

However, keep in mind that it takes time to completely change your mindset. You have had the same basic mindset for success for many years and it can be difficult to change at first. That’s why using daily habits to change your mindset is the number one strategy used in the business world.

Here are the steps for creating a mindset for success:

Give yourself permission to succeed: Many people just don’t believe that they should have the success that they desire, so their own mind actually keeps them from getting there. Maybe they feel guilty because of past mistakes, or do not think that their religious or moral beliefs will permit them to have a great deal of money. Whatever the reason, you first need to give yourself permission to succeed or else you won’t even be able to start the journey.

Believe in your ability to succeed: Just as important as giving yourself permission to succeed is the belief that you have what it takes to be successful. Everyone has something that they are good at, and some of the people you would never think could have made a success of themselves because of physical health, mental illness, financial difficulties, lack of education or other circumstances, have become some of the most well-known success stories of our time.

Take care of Yourself: Research conducted into the personal habits of some of the richest and most powerful people in the world who have achieved success on their own show certain trends that are far too common to be coincidence. Successful people take better care of themselves than the average person does. They sleep better at night, with most getting between 6 to 10 hours, they exercise regularly and stay in shape, and they eat healthy most of the time.

Set Goals for Yourself: So, you want to be successful. How are you going to achieve it? Setting goals and creating a plan for success is often what separates the average person from the very successful one. The average person might know that they want to be successful, but they have no plan to get there. Just as ineffective as having no goals at all is something that many people do – setting goals that have no clear path to achievement. For example, one of these goals might be: I want to be rich in 10 years.

Keep Track of Your Progress: You should also be tracking your progress every day or week to determine how you are coming with your plans for success. Even if you aren’t doing as well as you should be, you still want to write down what you have achieved. There are a couple of reasons for this: first of all, you will be able to look back and see how much success you have achieved and be motivated to continue reaching for your goals. Second, you can easily see where you need to make adjustments in your plan when you have tracked it over a period of time.

Concentrate on the Things That Matter: If you want to be successful then you don’t want to waste your time on things that aren’t going to give you success or are not working out the way you had intended. Successful people know when to fold their hand and leave the table to try a different game and you should avoid continuing futile efforts when you are fairly certain that you aren’t going to reap any benefits from them. Of course, that doesn’t mean to jump ship at the first sign of trouble, but it does mean being aware when you have reached the point when you just need to move on.

Be all you can be: If you aren’t going to give 100% of your effort to the task of being successful then one of two things are going to happen: one, you aren’t going to achieve the level of success that you want at all, or two, you are going to take a lot longer getting there than you should have. If you are going to write a book, start a business or work in the ever growing internet marketing industry, make sure that you are giving it your best effort and don’t hold back.

Be Flexible: One thing that you will learn as you start the journey towards success is that things are almost never going to go according to plan. If you create a set-in-stone goal and milestone list and then try to achieve them, you are always going to fail unless you are able to be flexible. Anything might happen that could derail your efforts and you need to be able to roll with the punches and continue the journey even when your original plan didn’t work out. For example, suppose that you planned to train for a marathon this summer, but ended up breaking your leg. You need to change your plan and figure out some other way that you can work towards your success, and then come back to the marathon training at a later date when you are healed up.

Develop Daily Habits That Stick: When you want to be successful, you need to understand up front that it is a long journey. Everyone proceeds at a different pace, but the number one thing that you can do to speed things up is to develop habits for success and make them stick. Habits like getting up early, getting enough sleep, putting all of your efforts into your work, saving money and learning as much as you can will help you shape your future and make your success come much quicker.

Don’t Remove Bad Habits, Replace Them: If you have bad habits that you are trying to get rid of, keep in mind that you will have a much better chance of doing that if you replace them with good habits instead. For example, if you are trying to change a bad habit of eating fast food for lunch on a daily basis, you will have much better results if you try to make eating healthy a daily habit rather than attempting to get rid of eating poorly.

Other Ways to Develop a Successful Mindset

If you want to develop the kind of mindset that you need for financial success or any other type of success that you are trying to create in your life, then you should start by learning as much as you can about certain aspects of psychological development that pertains to successful mindsets such as cultivating productive habits, creative problem-solving, setting goals, working with others, etc.

One of the things that you can do that will help you a great deal is to study what other successful people that you admire are doing, and how they were able to get to where they are today. This is called modeling and it’s one of the fastest ways to accelerate your own success. Many successful people have biographies or autobiographies that will give you lots of good information as to how they were able to achieve their success and how you can model your own efforts and mindset after theirs.

You also need to decide what is most important to you and have a clear picture of it in your mind. Success comes in many different forms. For example, some people seek after financial success while others want their work to be recognized and consumed by the masses. Whether you are starting the next dotcom revolution or you are writing the Great American Novel, you want to have your end goal first and foremost in your mind.

A successful mindset is only the first step in achieving success. This is also something that you need to bear in mind. The hard work actually comes after you prepare yourself and set your goals – the part where you put forth the effort that will be required in order to achieve those goals.

The most important thing to remember is that you need to believe in yourself and in your ability to be successful. There are people out there who have more education than you; people who have more money to invest into a business than you do and people who have plenty more free time than you do to work on their success.

That doesn’t mean you can’t have the things you desire. Your current circumstances have little to do with how much success you will be able to achieve. Instead, how motivated and willing you are to put forth enough effort will determine how far you get.

Advantages of having more money and time can certainly be a big help on the road to achievement, but the most important factor in determining if you will be successful is how bad you want it, and your commitment to take consistent action until you get it.

To get lots of good reviews you’re first going to need a place where people can leave their reviews. For example, if you sell on Amazon then Amazon is the place to capture your reviews. If you have a review system on your website, then that’s where you’ll be sending people. Here’s how it works…

You send your product to your customer, whether that means shipping it to them or sending them to your download page.

In your product where it cannot be missed, you enclose a card or page that says something like:

How Would You Like a ___ 100% FREE with FREE Shipping?

Visit: GetFreeProduct.yoursite.com

Fill out the form, choose a product and we’ll ship it to you 100% FREE.
– No Shipping Charges!
– No Hidden Fees!
– No Credit Card Required!

Naturally if you’re delivering products electronically, you will alter the language on this. You can either specify what product you will send or you can let them choose.

When they go to your site, there will be a simple form asking what they purchased from you, what they want to receive for free, their address and the invoice number (if applicable). Once they fill this out they are feeling HAPPY because they are about to receive a free product, and who doesn’t love FREE?

This exact moment is the PERFECT time to ask for feedback (a review) on the product they already have. Simply take them to the next page where they are asked for feedback on the product they purchased.

Naturally, many of your customers will want to reciprocate your goodwill and leave a review, and more likely a good review due in part to the positive experience this process is providing for them.

Okay, I love working with my own list, nurturing it, emailing it everyday… but I know it’s not everyone’s cup of tea. So when I run across a business that makes good money without having to nurture a list, and it only takes a few hours per week or month, I figure it might be worth sharing.

Mind you, the $5,000 a month figure is somewhat arbitrary.

You could make less or more, depending on how good you are at this and how many deals you do a month.

And perhaps the best part of all is you’re providing a very valuable service to new marketers looking to start their own online business without having to worry about the details.

Here’s how it works as told to me by someone who has been doing this for months now…

You’re going to be creating unique, ready-to-go sales funnels that are proven to convert.

No worries, you’re not doing this from scratch. Far from it. Instead, you’re using PLR – the kind that provides everything ready made to build a sales funnel.

The key is to make everything in the funnel unique, even though you’re using PLR.

So you find some good PLR that fills a real desire in the marketplace.

Rename everything and create new graphics, too.

You can even go in and change the coding on the plugin, if that’s what you’re using. Just hire someone to tweak it, maybe adding a new feature.

If you’re using written PLR, hire someone to flesh it out a bit more and change it up a little.

Then you create a squeeze page to offer something for free in return for the visitor’s email address. It could be a report, book, plugin, etc. Remember to use PLR that includes giveaway rights.

Focus your effort on making this offer as irresistible as possible. You might need to rewrite the sales page to do this, or hire someone to write it for you.

Next you create an upsell offer. This can be a high quality PLR course. Again, rename it, and create a new sales page that converts. Charge a fairly low price for the upsell – between $19 and $39.

Yes, you might need to invest some money in copywriting and even setting this up if you don’t want to do it yourself. But if you shop around, you can probably get it done for $200 to $500, depending on how much you do yourself.

Now that you have your funnel set up, buy 1,000 clicks from solo ads or Facebook. Send them to your squeeze page and through the funnel.

You’re doing this to prove the funnel works, as well as to start building the list.

After 1,000 clicks, if you get a 40% opt-in rate, you’ll have 400 subscribers.

If 5% of the subscribers buy the upsell, and the upsell is $30, then you’ve brought in $600.

This can cover your costs or come close to it, depending on how much you spent.

You can then buy more traffic if you like, building the list and testing and tweaking the funnel.

But you don’t have to. If you want to stop at this point, you can.

Or continue on and build the list bigger, either one.

In either case, when you get to the point that you’ve had enough testing, tweaking and list building, it’s time to flip the funnel and make the real money.

You’re selling a funnel that comes complete with a list of several hundred subscribers that’s already generating profits on the upsell, which means it’s proven.

And just as important, your funnel is unique, too. It has its own proven squeeze page, its own proven sales page, its own lead magnet and product…

…it’s a complete one-of-a-kind proven sales funnel.

You can sell this for $3,000 or more – sometimes a lot more – on Flippa.

The fellow who told me about this averages about $5,000 a sale. Some sites have sold for more, some less.

And he does two of these a month by outsourcing the work.

Frankly, I don’t think he personally invests more than 5 hours into each website.

So it’s a very lucrative side income, so say the least.

The key here is to pick niches with ready-made markets – niches where people are already spending lots of money.

You’ll want to find the best PLR you can get your hands on.

Make everything unique.

And practice.

The first time my friend tried this, he only cleared a few hundred dollars.

The second time, he cleared over $2,000.

Now he averages about $5,000. So practice and experience do count.

Perhaps best of all, there is no customer support. Once he sells a site, it’s totally out of his hands and he’s on to the next one.

So it’s great for somebody who doesn’t like to email a list day after day, build a relationship with readers and so forth.

If this is something that interests you, spend some time researching which sites are selling well, and also where to find the best quality PLR.

Once you know those two things, everything else will fall into place.

As always, your numbers and results might vary, but here’s what Rainy (not her real name) is achieving with one day of work per week…

She creates a product each week which she then sells to just 25 people at $25 each. Limiting the number of copies sold creates scarcity, and she usually sells out in about half a day.

You can do this if you have an internet marketing list or an internet marketing social media group. The point is you need an audience to offer this to, but it doesn’t necessarily have to be a list.

In Rainy’s case she doesn’t even have a website. When she offers the product each week, she does it through a Facebook Group and her own small list. She instructs buyers to send her the money through PayPal and then post on Facebook that they’re in.

This creates excitement as people see the copies are being snapped up. Anyone on the fence about buying realizes they better jump in quick or they’ll lose out.

The product Rainy creates each week is a directory of the top offers in online marketing for the week. She gives the names, URL’s, descriptions, conversion rates, backgrounds of the authors and her own personal insights. This information is super valuable to anyone who promotes internet marketing products to their list.

But it’s also valuable to the people on these lists, which is why Rainy gives PLR rights to the weekly directory. Buyers can give it away or sell it without rights, and they know it won’t be saturated because only 25 copies are sold.

At least a couple of her regular customers offer these reports as freebies to get internet marketers to join their list, and it’s quite effective. Essentially, they are paying $25 every week or two to provide fresh, timely content to their new subscribers.

Of course, if you want to follow this business model, you don’t necessarily need to write about the latest offering in online marketing. Anything that is timely and of interest to others has potential.

And if you find that your weekly offerings are selling well, you might consider launching them into a paid membership, too, for even more money.

One of the biggest obstacles holding you back from success online could be the fear that your writing is lousy. But let me ask you… can your readers understand your meaning?

Or are they as flummoxed as I was when I read this YouTube comment?

The unwieldy downtown conjecturally suffer because belt seemingly buzz vice a jumbled goose. scandalous, adhesive september

I don’t know if this came from one of the early bots, or perhaps someone who knows no English but received a dictionary for his birthday, or just someone who drank a few too many.

Whatever the case, it received two replies (both positive!) within three days and I’m betting your writing is better than that.

So, stop sweating your writing skills and just write. You’ll find the more you do it, the better you get.

And have fun. If you don’t find at least some pleasure in creating your posts and products, maybe you’re in the wrong niche.

Content marketing isn’t supposed to be that hard. After all, if you find that your belt seemingly buzzes vice at a jumbled goose in a scandalous manner, then sticking to September might be the right move after all. 😉

Relax. Have fun. Make some mistakes.

And just write.

This one is so simple, yet diabolically effective… When you first introduce a new product to your list or your blog readers, do you simply pop a link on there with a line of text and hope they click? Of course not. You introduce the product. You tell them what’s good about it, how you use it, why it can change their business or help them achieve their goal, etc.

In other words, you’re introducing the product and warming up your readers BEFORE you send them to the sales page.

Now here’s the mistake I see marketers making all the time…

… when they first introduce the product, they take the time to do everything we just said.

And they make sales.

Then later they decide to promote the product again, only this time they forget a crucial step.

They slap that affiliate link or product link up on social media and figure people will click it and buy the product.

But they don’t click.

Why not? Because there’s no introduction to entice them to click and learn more.

So here’s what you do…

Take the copy you wrote in that email or post that introduces the product, and give it a page of its own on your site. Add your affiliate link or sales link to the bottom.

Now when you advertise the product on social media and other venues, send visitors to your intro page first.

I’ve seen this simple technique increase conversions 4 fold. Use it!

Ouch! You’ve got a great product. In fact, there’s never been another product like yours in the history of the world. Your product is going to sell like GANGBUSTERS because, well, because you just know it will. Because it has to. Because you just sunk the last 6 months and several thousand dollars into building the product, but, it’s going to all be worth it as soon as these stupid, snobby, too-good-to-talk-to-you big shot marketers come down off of their high horses and promote it for you.

Whew.

Okay, maybe that’s not exactly how you see it.

But you do believe you’ve got a great product that will sell well, and you know you’re doing these other marketers a FAVOR by offering them the chance to promote it for you. Because after all, they have nothing to do and nothing to promote. They’re just waiting for you to come along and give them a chance to double the millions they’ve already earned…

Yeah. Right.

I remember all too well how hard it was to get anyone to take a look at my offer, much less promote it for me when I was new. And do you know why? It’s because like almost every new marketer out there, I had it backwards.

Imagine a man knocks on the door of a woman he’s never met before. She opens the door a crack to see who it is and realizes she doesn’t know him from an axe murderer. Through the crack in the door he says to her, “Hi Baby, I have a fantastic deal for you! I’m going to do you a huge favor by letting you drive me in your car to an expensive restaurant where you’ve made reservations for us. I’m going to let you buy me dinner with cocktails and a bottle of wine, and afterwards I’ll let you take me to an expensive Broadway show that’s booked six months in advance. And after that, I’ll do you an even bigger favor and let you sleep with me. What do you say?”

Seriously, what do you think she’ll say to this stranger at her door? I suspect she slammed the door shut when he got to the part about the expensive restaurant and reservations.

And yet new marketers take this exact same approach all the time when asking established marketers to act as their affiliates or JV partners.

“Hi Joe Marketer, I have a fantastic deal for you! I’m going to do you a huge favor by letting you devote several days of your precious promotional schedule to selling my product to your list and followers. Sure, you don’t know me, you don’t know my product and you have zero reason to trust me or my product. But I still expect you to drop everything and instead of promoting something you KNOW will sell and you know your customers will love, I want you to take a huge chance on promoting a product that might not sell at all, that might be awful, that might alienate your customers and ruin your reputation. Because hey, that’s what you should do for a total stranger, right?”

Now imagine receiving one or even several of these requests every day. Is it any wonder that seasoned marketers stop answering their email, and new marketers have trouble getting anyone to promote for them?

Let’s go back to the guy and gal analogy. What if that guy were to come up to the woman – not at her front door, but at work – and simply introduce himself and maybe thank her for something she did at her job? Maybe he comes back in a couple of days and comments on something she wrote or asks a relevant question. He starts following her on social media and engaging her there.

A little bit of interaction here, a little bit there…

Then maybe he does something nice for her – shares one of her links, tells his Facebook Fans about her business – or he simply buys one of her products. She’s starting to take notice of him. He’s not scary and in fact he seems like a nice guy. What’s this? He’s got a website. She checks it out. Hmmm… this might be someone worth getting to know better.

The following month or maybe the following year, what happens? She’s promoting his product. Or maybe she’s not, but maybe she introduced him to a friend of hers that’s an even better fit for a joint venture.

You already know the point I’m getting to here – don’t pounce on strangers and expect them to do you a huge favor when they don’t even know you. And yes, promoting your product is indeed a huge favor.

The 3 Secrets to Landing Big JV Partners:

1. Build the relationship before asking for the favor, whatever that favor might be. (You already knew that, right?)

2. Build your own audience through social media, list building and so forth. Then when your product is ready to launch, launch it to your list first. Take note of the clickthrough rates, conversion rates and refund rates. Now you’ve got something to tell potential affiliates and JV partners other than, “I think this will sell well.”

3. Realize that not everyone is going to promote your product, no matter how good you are at building relationships first. Maybe they only promote their own products. Maybe they just don’t think your product is a good fit for their list. Maybe they’re having a bad day/week/life. Don’t worry about it. If you build enough relationships with others, you’ll find that some promote, some don’t and it’s all good.

Refunds cut into your sales, right? And they’re darn annoying, too. You work so hard on your product and then someone tells you that it’s not worth their money. Sigh.

But we have to offer guarantees to keep our conversions high, right? Maybe not, because human psychology is a strange thing.

Let’s say you sell a $1,997 course with a full 60 day money back guarantee. What your guarantee has inadvertently done is tell your customer that it’s in their best interest to sell themselves against your course and get their money back.

And some of them will do exactly that.

But if you don’t offer a refund and instead demonstrate how valuable your product or service has been to others, how they’ve used it to get results and how there is nothing else like it on the market, then maybe you don’t need a guarantee.

After all, a guarantee is supposed to be a way of showing that your product WORKS. But if you can demonstrate that users get actual proven results, isn’t that so much better than an offer to refund their money?

It’s something to consider. You can either let your customers convince themselves that your product isn’t worth what they paid…

… or you can demonstrate up front that this is the bargain of a lifetime and you want serious buyers only.

Goal setting is great in theory. Write down your goals, maybe write them down every day, carry them with you… And in a year nothing has changed. Let’s be honest… Most of the time goal setting simply is not enough to get things done.

Even when you break BIG goals down into little steps and then gradually work towards those goals, it still doesn’t work for many people.

If you are one of those people who can routinely achieve the goals you set, then congrats – you can stop reading right here. But if you’ve set goals – and set more goals – and set even MORE goals – and you STILL don’t have what you want…

…or maybe you don’t even like setting goals…

…then I’m going to propose you do something a little different.

Stop sweating the goals and instead focus on systems.

Yes, SYSTEMS.

You thought I was going to say habits, right? Habits are good but they’re not always flexible enough to get you to where you want to go.

Here’s an example of the difference between a habit and a system. Let’s say you want to bench press 250 pounds. You can make it a habit to do weight lifting at 6am on Monday, Wednesday and Friday. But if you don’t have a system for increasing your reps and weights over time, you’ll never reach your goal.

Habits are repeatable actions you do without thinking, like going to the gym at a certain time on certain days. A system is a series of actions you take, like systematically increasing reps and weight to reach your goal. If you’re just lifting weight without a system to increase reps and weights, you’ll never improve.

Goals alone without systems can be detrimental and limiting. Princeton’s theology school did an experiment: Theology students were told to go to another building on campus and teach a class on The Good Samaritan. You’ll recall that the Samaritan story is about a man who was beaten and left by the side of the road. Others walked past him, but the Good Samaritan stopped and helped him.

Students were told to go teach the story of the Good Samaritan to another class. But they were also told they were late and must hurry. An actor was planted on their path, lying on the ground, hurt, moaning in pain and even screaming twice.

Every single theology student ran past the injured person to go teach the class on the Good Samaritan. One person even stepped over the person in pain to get to the class.

The goal was to get to the class and make the presentation on time and the students were blind to any other possibility. They were so focused on that goal that they missed the bigger picture and personal perspective to help the injured person. But if these students had a system by which they lived, that system would likely have prioritized living the story of the Good Samaritan rather than just teaching it.

If you have a goal to earn a million dollars a year, you might bend rules, break laws or even hurt people to achieve that goal. But if you have a system that says you make money by providing real value to others, then you’re going to stay on the right path.

I think of the difference between habits and systems like this:

A habit is, “I write every day from 8am to 10am.

A system is, “I work on writing a book every day from 8am to 10am for two months, at which time I’ve completed a book. For the next 3 weeks I market and promote the book during this time, and for the fourth week I do research and outline my next book during this time. And then I repeat the system.

This might be an oversimplification, but the point is the system has more flexibility than a habit, allowing you to adapt as you go. Figure out what you want to achieve and then create systems to get you there. Build flexibility into your system so that when something unexpected happens, you know how to get back on track.

Lastly, focus on your system (the process or journey) and not on the goal (your destination). When you give your attention to where you are now (the system) you’ll find you’re much happier in the moment than if you are continually wishing for the goal itself. You’ll be able to celebrate little victories every single day by using your systems, rather than putting happiness off until you finally reach your destination.

Plus when you do reach your destination, because you have systems in place, you also won’t experience the paradoxical and yet all too common experience of feeling empty or sad because you no longer have that big goal to look forward to.

A man sets out on a journey of a lifetime.

The problem is, he doesn’t know where he wants to go.

So he spends the next 40 years wandering the back roads, never really going anywhere.

Another man chooses his destination. It’s a promised land, far, far away. The dangers he faces along the route are great and the challenges seem almost insurmountable.

Yet because he knows where he wants to go, he is able to find his way, overcome the challenges and eventually reach his destination, where he retires in 10 years’ time.

One man didn’t know where he was going, and so he wandered for 40 years and achieved nothing.

The other man knew exactly where he wanted to go, and because of his belief and determination, he was able to overcome every obstacle and reach his destination in 10 years.

Which person are you?

Most people won’t define what they want until they have clarity on how they will get there.

But because they don’t know what they want, they don’t have the clarity, and thus end up doing nothing.

That’s why you’ve got to decide first what it is that you want, and be totally clear on what that is. Write it down in detail.

Only then will you figure out how to get to where you want to go.

One more thing: Once you begin your journey, take time every single day to revisit your goal.

Just like a builder continually consults the building plans, you should continually go over your goal so that your subconscious mind knows exactly what it should be doing to get you to where you want to go.

This will also help you avoid time wasting activities that you don’t need.

Advanced Tip: Measure what you treasure.

Whatever your goal might be, take daily measurements of how you’re doing.

For example, if your goal is to reach a certain income level, you’ll want to track your profits daily.

If your goal is to exercise and eat right, you’ll want to keep a journal of everything you eat and every exercise you perform.

Whatever your goal might be, measure what you treasure and you will get more of what it is that you want.