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Your Traffic Methods Determine Your Income

I see new marketers all the time who have a goal of $100,000 per year or even a million dollars per year. And how are they getting their traffic? They’re happily submitting articles, writing blog posts and commenting in forums and blogs.

Your Traffic Methods Determine Your Income

Now, if your goal is to earn an extra $1,000-$2,000 per month, then these methods are great. But if you want to earn far more, you’ll want to change the way you get traffic.

No one that I know of is making large sums of money using only these methods. Instead, they are doing either SEO, PPC, Facebook Ads, or creating their own products and affiliate programs.

Or they have a HUGE list. But how do you get a huge, responsive list? Generally by using SEO, PPC or some kind of advertising.

So the real questions to think about when it comes to not only traffic but also any issue regarding your business is:

A) What is your goal?

B) Is what you’re doing going to get you to that goal this year?

And if it’s not – look for another method.

I will say there are of course always exceptions to the rule. If you’re really good at a particular marketing strategy like blogging, or direct sales using Facebook chats and other social networking engagements AND you sell products that can pay you high commissions, it IS possible to build a 6 or 7 figure income with free marketing.

But for the average person, paid advertising can be a faster path to the higher income tiers. Either way, choose a strategy that works within your current budget and commit to learning how to execute that strategy at the highest level possible if you are in the online marketing game to make a serious and life-changing income.

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This Old School Method Gets You Boatloads of Recurring Payments

Let’s say you run across an affiliate program for a product with recurring payments, such as a membership site or software. Because it’s recurring payments, you sell it once and you get paid over and over again, for months or possibly even years. Everything else being equal, these are always the best types of products to promote because the income just keeps coming and coming.

This Old School Method Gets You Boatloads of Recurring Payments

Naturally you want to make as many sales of these as possible, so the question becomes: Other than your usual methods of promotion, how can you get more subscribers to this affiliate program?

Try an old school method that still works – creating a viral report.

In the report, teach how to do whatever it is that the product does. Teach the method in detail, step-by-step. Leave nothing out. Then at the end, let the reader know that they don’t have to do any of what you just said. Instead, they can get the same results a whole lot faster and easier by subscribing to the affiliate program.

Simple, right? First you show how complicated it is to do it by hand. Then you give them an easy way to get the same result – by subscribing. And you give your affiliate link.

And by the way, this is the ONLY affiliate link you put in the entire report.

Now then, here are few tips to make this work:

– Create a report good enough to sell. This should be high quality.

– Make the report short enough that readers can easily finish it in one sitting. You want every reader to reach the end so they see the affiliate link.

– Whenever possible, focus on telling your reader what to do, but not how to do it. This way they’re more likely to take the easy way out and subscribe to your affiliate program, rather than figure out details for themselves.

– Give your report an absolutely KILLER title that makes people want to read it and share it.

– Leave your name off of your report. This will encourage others to share it with their lists.

– Give anyone and everyone who has the report the right to distribute the report exactly as it is with no alterations. They can use it as a bonus, as a list building incentive and so forth.

– If you’ve written a sales page for the report, let others use the sales page and put their own name on it. Yes, they can absolutely charge for the report if they like, so long as they leave your affiliate link in place.

The idea is to get as many people as possible sharing your report. The more your report is distributed around the net, the more chances you have to make sales.

This is a very old school method that can still be quite effective if you follow these steps. And of course you can repeat this method as many times as you like.

Imagine if you have a dozen of these reports, each with an affiliate link to a recurring payment program. You let other marketers give your reports away as bonuses and whatnot. And you let marketers sell them and keep all the profits.

Thousands upon thousands of copies can be distributed using these methods. And even if only 1 out of 100 who get the report subscribe for a few months to your programs, you’ll still make out like a bandit.

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This Common Mistake is Costing You Money RIGHT NOW

Ready to avoid a big mistake and increase your bottom line? Do you have download pages? You know, pages where people pick up their product after buying it from you?…

This Common Mistake is Costing You Money RIGHT NOW

If so, have you TESTED those download pages? Odds are it never even occurred to you. But why not? You test everything else, so why not test your download pages, too?

“Wait, I don’t sell anything on my download page, so why would I test it?”

Oh-oh, let’s back up.

Any virtual real estate you have – including download pages – can be selling something for you. In fact, download pages can be the PERFECT place for promotion because your customer just made a purchase. This means they’re already in a buying mood. And who buys products? BUYERS do. If you’re not promoting something on your download pages, you are missing out on what might be thousands of dollars of revenue a month, depending on how much traffic those pages get.

So how do you best promote a product on your download page? Forget flashy banners and things that look like ads. Simple is better, which is why adding a link to your list of download links will usually give you the best results. For example, if your download page has a list of videos, at the end of the list you will place a link in the same font and the same color offering them their customer discount on the product you’re promoting.

But don’t take my word for it – test it out for yourself.

When they click this link they are led to a slightly altered version of your regular sales page. At the top of the page is a line or two letting them know that because of their purchase, they are entitled to a special discount on this product today.

Of course, you’ll want to remember to give them that discount, too.

So what should you test on your download page? The links you use, the placement of links and the pages you send them to. Remember to promote a product that is in some way directly related to the one they bought for best results.

Making this one simple change can potentially add thousands of dollars to your bottom line each and every year. Now that’s a great return on the investment of your time.

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This Simple Formula Builds Big Businesses

…yet it’s a technique most marketers aren’t even aware of yet. And it’s as easy as turning video PLR snippets into lists and cash. Here’s how it works…

This Simple Formula Builds Big Businesses

Find some good, solid PLR videos that instruct on how to do something. They should cover the step by step method to achieve a goal. They don’t need to be fancy but they do need good information that people want.

Once you’ve got your videos, watch them to find the “good” parts. These are the little 2-3 minute segments that teach something especially useful most people don’t know. Really you only need one of these segments, but if you find several, that’s even better.

Copy that segment into a file of its own. You can use most any video program to do this. Basically you make a copy of that video, then cut out everything you don’t want, leaving that 2-3 minute segment.

Place that video segment on its own page on your website. Once you’ve gotten this far, you’ve got choices on what to do next – LOTS of choices. You can…

1. Add a lead capture form to build your list. “To get the entire 30 minute video series for free, just let us know where to send it.” Drive traffic to your lead capture page from social media, guest blogging, paid traffic and so forth.

Visitors watch the 2-3 minute segment and quickly learn something valuable. You’ve now earned a level of trust. And they are impressed and curious enough to give their email address in return for the rest of the video series.

Taking this a step further, you can monetize your lead capture page by adding an upsell to the sequence. Once they subscribe, you offer them another, related product. Done right this will make your list building profitable enough to pay for advertising.

And with a self-liquidating offer, you can build your list as fast as you like.

2. Promote your membership site. “This entire video series is just one of many in my XYZ membership. Click here to get more info / sign up.”

You’ll find it’s much easier to drive traffic to your membership sales page by promoting your free video clip. And you can add this into your autoresponder sequence to make more sales of your membership as well.

3. You can sell the actual PLR series. Placing a clip on a stand-alone page is a great way to promote your product. Be sure to rename the video series and give it an entirely different look with a new cover as well.

Visitors watch the clip, like it, and click the link to get the rest of the video series. This takes them to a short sales page with an attractive price tag.

Guaranteed, you will make more sales using this method than if you simply send them straight to the sales page without letting them view the segment.

4. Give the video series away when they purchase an affiliate product. “Would you like to get this entire video series for free? Simply click his link, purchase ABC product and the video series is yours.

They are then taken to the sales page for ABC product. Of course this works best when the affiliate product is directly related to the video series you’re giving away.

5. Give the video series away when they buy your product. “This entire video series is just one of the bonuses you get when you purchase my product.”

Again, letting them preview the video series greatly increases the perceived value and heightens their desire to see the rest of the video series. Thus it’s a much better enticement to get them to buy your product.

BIG BONUS TIP: This tip alone can put thousands of dollars in your pocket, and it’s super simple. Ready?

For options 2-5, you can add them into your autoresponder sequences to make additional sales on autopilot.

And you can repeat this with as many PLR video products as you like, too.

Just show a teaser video and then offer the full course when they join your list, join your membership, buy your product, etc. It’s such a simple technique, yet very few marketers have caught on to this yet so it’s still wide open. Go for it!

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How to DOUBLE Profits in Your Existing Business

Just a side note: What you’re about to discover here can also be used to help others squeeze more profits out of their online businesses, as well. In fact, you could build an entire business out of making other people’s businesses more profit using these simple methods.

How to DOUBLE Profits in Your Existing Business

Before you create new products and new profit streams, it makes good sense to maximize the earnings in your existing business.

To show you how this might be done, I’m going to use a membership site as an example. I love memberships because of the continuity of payments you receive. After all, why get paid just once on a sale if you can get paid every month for several months or longer, right?

Let’s say you (or your client) have a membership site. Naturally, the first thing you want to look at is increasing your conversions. First, you work on increasing conversions on your squeeze page, to get as many new (free) subscribers as possible. The more subscribers / prospects you have, the more of these you can turn into PAID subscribers.

Next, you’ll want to work on increasing conversions on your immediate upsell to the paid membership. And then you’ll want to work on increasing conversions with your autoresponder sequence as you follow up with prospects who haven’t yet subscribed to the paid membership.

Odds are you already know all about this. In fact, you’ve probably read numerous articles that tell you the exact same thing. The problem is, this is the point where those articles STOP, and also the point we will jump off from.

Now that you’ve maximized conversions on your funnel, what else can you do to increase revenue?

In fact, what can you do to DOUBLE the revenue you receive from paid subscriptions?

You can choose from several methods, ALL of which I highly recommend you implement.

First, offer your current paid subscribers a yearly payment option.

For example, if your membership is $25 per month, you might offer an annual membership for $175. This is a great deal, since it saves your subscribers $125.

“But won’t I be LOSING money if I do this?”

GREAT question. Your first step in deciding how much an annual membership costs is to find out how long your average subscribers stay with you.

In this example, if the average subscriber keeps their paid subscription for 5 months (5 x $25 = $125) then you are making an extra $50. If your average subscriber stays for 3 months, then you are making an extra $100.

You’ve got to know how many months your subscribers stay with you, multiply that number times the monthly subscription rate, and then charge an annual fee higher than that number, but lower than 12 times the monthly rate.

Confusing? It’s simple math, so just read the previous paragraph again and you’ll catch on.

Another example:

You charge $40 per month for your membership. Your average subscriber stays with you for 6 months (that’s really good at this price point, btw.) That’s $240 that you are currently making on the average subscriber.

You offer an annual membership for $320, which is $160 off of the normal rate. Your subscribers save $160, and you make an additional $80.

Your numbers will vary, but you get the idea. Adding this option can potentially bring in a very nice chunk of money very quickly.

You might want to offer the annual rate for one week only, so that subscribers don’t procrastinate.

And be sure to give new subscribers this option, too. New subscribers are generally the most excited, and thus the easiest to convert to an annual membership.

Second, you’ve got some prime real estate on your members page that’s most likely not being used right now.

Choose some hot affiliate offers your members are bound to like and add those to your member page.

You can do it in the form of banners or ‘personal recommendations.’ Switch these out every so often. This isn’t likely going to be a huge source of revenue but guaranteed, you will get some sales from this page.

An alternative is selling paid advertising on your members page. Basically, you are doing the same as before, except the banners or ads go to someone else’s offer instead of your affiliate links. You’ll find that fellow marketers would LOVE to offer something free to your members in exchange for their email address, and they will pay you nicely for the chance to get their offer on your member’s page for a month or two, or longer.

Third, create an entirely new page in your member’s area, and call it “Member Benefits.” Be sure to use that exact name – we’ve tested other names like Member’s Discounts and so forth, and “Member Benefits” out-pulled everything else we tested.

On this page, you’re going to place discount offers that you’ve negotiated with other marketers.

These might be discounts on products, free courses and books, free consultations, free coaching sessions and so forth.

Everything on this page benefits you. The courses and products with discounts earn you affiliate commissions. The free items cookie you in for commissions on anything purchased in the future, and so forth.

And again, you can place paid advertising on this page if you want to.

You might think this sounds like a lot of promotion, but we’ve found that almost no one complains. After all, what member is going to complain that you’ve found them a discount or something valuable for free? Occasionally someone will quip about banners, but it’s rare and nothing to worry about, as long as you don’t go crazy overboard with advertising.

Best of all, if you implement all three methods above, you’ll see a big cash boost from day one.

Your results will vary. And what if you don’t have a membership site? You do have a download page, correct? You can place ads for products there.

You can also bundle products and offer a discount. If you create products on a very regular basis, you can sell ‘memberships’ to all of your forthcoming products for a certain period of time.

And you can create a ‘Subscriber Benefits’ for your email subscribers. Add to the page every week, and also send out a weekly reminder email, letting them know there are new goodies to go collect – goodies that are available for a short time only.

That last paragraph may have slipped by your attention almost undetected, so I’m going to recommend you read it again. Go ahead…

I hear from so many marketers that they have trouble monetizing their lists. But if they would simply create a ‘Subscriber Benefits’ page and keep it filled with interesting things that result in commissions and send their readers there each week to collect those benefits, they could earn a six-figure income from this one technique alone.

Bottom line: Take a good look at your current products, funnels and business. Get creative and find ways to squeeze more money out of what you’re already doing, and it’s entirely possible to double your income without creating any new products or businesses. Until you do, you’re probably leaving thousands of dollars on the table that could be yours.

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The Ultimate Secret to Making a Product that Sells Like Gangbusters EVERY TIME

There is a super simple way to create products people want to buy. It’s so simple, in fact, that you might have heard of this technique and quickly dismissed it. Yet it works like marketing magic just about every time it’s used.

The Ultimate Secret to Making a Product that Sells Like Gangbusters EVERY TIME

Here’s the secret: Write your sales page BEFORE you create the product.

That’s it. Now here’s why it works:

– The headline and bullet points basically give you an outline of the product to create.

– You don’t have to think of the bullet points yourself – just go to forums and find out what people are asking. Those are your bullet points.

– It is far easier to write the sales letter first and then create the product, rather than the other way around.

– As you write your letter, you can think about what your customer wants to know. Put yourself in their shoes. This almost guarantees a great sales page and product.

– If you outsource the product creation, you can simply hand your writer the sales page and let them create the product from that. You’ll get a far superior product created in less time than if you ask them to do it from scratch.

– There’s no need to hire an expensive copywriter using this method.

Here’s another secret – copywriters use this method all the time when creating their own products. And if they do it, you KNOW it works.

“But if I’m writing the bullet points first, how will I get the information?”

The same way you would do it the traditional way – research. Either way you’ll be researching your product if you don’t already have the knowledge. But if you’ve already written your sale letter, then you’ll know exactly what information to look for, saving you time.

And if you find some gems of info as you do your research, you can always add those to your product as well as to your sales letter.

Write the sales letter first and you will nearly always produce a product people will want to buy.

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How to Make Extra Sales without Trying

Okay, this one will take a little legwork, but it is work you’ll be doing anyway. Only this time, it will pay off double. Here’s how it works: Every marketer winds up hosting downloads, pdf’s, zipped files, redirects, cloaked affiliate links, images and a bunch of other things. The way we do it is generally like this: yourdomain.com/buythisproductnow.

How to Make Extra Sales without Trying

Now then, to make this work you’ll want to get a domain name that you use only for hosting all of this stuff. It should be a catchy name that directly pertains to your niche – something that arouses interest and curiosity all by itself. For example, TheNakedMarketer.com or TakeThisJobAndShoveIt.org.

Host everything on subdomains of this domain. As you get traffic to all of these subdomains, a funny thing is going to happen: You’re going to get traffic to your root domain as well. Even though you never send anyone there, people are going to get curious, lop off the part after the slash in your domain name and see what’s on the home page.

This is where you make your money. You can either put up a squeeze page that’s followed by a one time offer, or you can redirect it straight to an affiliate offer.

If you get 500 people a month going to this domain, and only one out of 5 joins your list, that’s still 1200 new subscribers a year. PLUS whatever sales you make from the one time offer. If you position your squeeze page correctly, you should get a conversion rate much, much closer to 50%.

Now then, if everyone you’re already sending to these downloads, redirects and so forth are already subscribers, then don’t use a squeeze page. Instead, redirect that domain straight to your highest converting offer of the moment. Even a handful of sales a month can translate into a thousand dollars or more per year, just for doing this one simple thing.

And since you have to place your downloads, redirects, cloaked links and everything else somewhere anyway, why not make some money from it?

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Starting Over: How to Build a Business from Scratch in 3 Months

Someone asked me what I would do if I had to start my business over from scratch in 3 months. And that got me thinking – if I could take the experience I have and use it to start over from scratch, how would I do it?

Starting Over: How to Build a Business from Scratch in 3 Months

Mind you, I wouldn’t have my mailing list. I wouldn’t have traffic, a following, name recognition – none of that. Just my experience as to what works and what doesn’t.

And let’s say that my life depends on me having a full time income at the end of those 3 months. No pressure there, right? But a lot of people find themselves in a very similar situation – make money or else. Or else they’re in trouble, or else the bills go unpaid, or else they’re facing losing their home, or… worse.

So with that in mind, here’s what I would do:

– I would stop looking for magic ‘make money online’ products and ideas. There is no secret combo of tricks and buttons to make money. It’s not a printing press. It’s a free market. And in that free market the way to make money is to stop focusing on the money, and simply make yourself indispensable to people who need your solution to their problem. Do that and the money follows.

When you’re focused on providing solutions, you no longer get distracted by all those shiny programs that steal your time and your money. I’m not saying all programs are bad. In fact, many of the “how-to” and “step-by-step” are useful as small pieces to the large puzzle. But that’s what they are – puzzle pieces – not full blown businesses.

– I would start with the outcome first. What is my market? My product or service? My goal? What is the solution I can provide that people will gladly pay for? What is THE ONE BIG BENEFIT I can provide to my customers? This is the starting point of everything that will come next.

– Next I would build my website. Odds are it’s going to be a blog. I’m not going to spend a world of time on setting this up because I only have 3 months. I’ll spend an hour maximum choosing the URL, I’ll get the hosting, I’ll choose a simple, streamlined theme, I’ll get the autoresponder and I’ll be ready to get started.

Yes, it takes money to get started. Not a lot, but some. You’re making an investment into your future. And if you think spending a couple of hundred dollars to set up your internet business is somehow a lot of money, consider the alternative: Spending at least that much each month just to drive to and from a job, or spending thousands for a brick and mortar business.

– Time to create content for that blog. But this isn’t about running a blog, it’s about running a business. The blog is just the tool to get the business done. So here’s what I would do: Look at the big benefit I deliver, and then write down all the stumbling blocks people encounter trying to get that big benefit. Then pick out 3 of these and write stellar posts on how to overcome those barriers. Then repurpose those posts into videos and podcasts, as well as an incentive to get people to join my list.

Notice I’m only creating 3 pieces of great content, not 300. And I’m repurposing those. Some folks spend years trying to get everything just right, but I’ve only got 3 months, so forget perfect and just get it done.

– Next, I would offer a service or coaching. Do you know why? Because it’s the quickest way to make real money. Offering products is great, but it takes time to create the products and more time to build the lists to promote the product to. When your list is small, it’s best to focus on services or coaching because it’s the fastest way to profit.

The blog posts should be highly focused on getting my prospects to take the next step, which is likely going to be a free consultation. It’s not easy to sell a $300 a month coaching program or a $1,000 website optimization package online. But it can be if you get them on the phone first.

– Now I’d focus on getting as many people on the phone as I can, because I know two things: The more prospects I get on the phone, the more likely it is some of them will say yes. Plus, I’ll get better and better at finding out their needs and selling them on the solutions.

– With my first customers or clients I would deliver like a madman (or mad woman.) I’d blow them away and earn myself raving testimonials which I would then use to earn more clients.

I’d also be Mr. or Ms. Communication, with both my clients and everyone else on my list and in social media. If someone writes to me, I answer quickly. If they mention me in social media, I am thanking them the same day and so forth. This is a people business and my goal is to please the people and thus build my name and my reputation.

– As I’m servicing my clients, I’m learning what they need and want. And I’m using that information to create my first product which I will then sell to my list, and hopefully through affiliates for a long time to come.

Selling time for money is a great way to get started, but as soon as possible you want to be creating assets that you use to systematize your sales funnel and your income.

– Time to focus on traffic and more traffic. Social media, guest blog posting and paying for advertising are methods that can be used long term to drive people to your site and onto your lists. Each one has a learning curve, but as you improve you’ll see quick returns for your time and monetary investments.

And I’d build relationships with other marketers in my niche. Almost nothing drives good quality traffic faster than an expert in your niche telling their list about you or your offer.

– Lastly, I would continually strive to improve the benefits I deliver to my customers. Great today is only good tomorrow and not good enough the day after. I know I have to stay on top of my market and provide my customers with what they need and want even before they know they need and want it.

Bottom Line: By delivering the solutions people seek, I can build a fully functioning business in a short amount of time. And yes, by diligently following these steps, you too might be earning a full time income in 3 months.

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Can You Build Addiction into Your Marketing?

Imagine if your products were as addictive as some drugs – only in a good way. Your customers derived tremendous satisfaction from using your products, and continued to buy and use them for months and years.

Can You Build Addiction into Your Marketing?

Your business would thrive, your customers would receive tremendous benefit, and everyone in this scenario would be happy.

But how do you build addiction into your products and services? And in fact, can it even be done?

The short answer is that not only can it be done, but it already has been done many, many times over. Look at any product or brand that people rave about and continue to buy over and over again and you’ll have a product or brand that people are in some way addicted to.

The Apple brand immediately comes to mind, as well as many video games, foods, certain authors and so forth.

In fact, bloggers and authors can use addiction to tremendous advantage, getting their readers to come back time and again for their latest post or book.

So the question is, how can you build addiction into your products and services? The answer is by meeting as many of these six human needs as possible. The more of these your product satisfies, the more addicted your customers will become:

– Certainty and security – avoiding pain and gaining pleasure. For example, the certainty of a continuous stream of income that means you never have money problems again.

– Uncertainty and variety – good surprises, positive changes, new stimuli. For example, when you play a video game there are always elements that can take you by surprise at any time.

– Significance – feeling unique, special, important or needed. A service that pampers makes us feel special. A new job title makes us feel important.

– Connection and love – feeling close to someone or a group of people. Social media helps us feel connected. An active forum centered on a product or goal can provide a strong tribal feeling.

– Growth – expansion of capability, capacity or understanding. Many information products can provide growth opportunities.

– Contribution – a sense of service and of helping others. A forum in which members help each other reach their goals can be especially effective for this.

We know if we can incorporate all 6 of these needs into a product, we’ll have something that is potentially addictive to our customers. So let’s try it with a membership on how to make money online, and see what that might look like:

– Certainty and security. This one is easy – if they learn how to make money online, they will have security. And in our sales information, we’re going to highlight the successes of current members to demonstrate the certainty that our program works.

– Uncertainty and variety. We can add special bonuses and surprises in the member’s section to keep things interesting. Plus we can run challenges and competitions.

– Significance. We find ways to acknowledge individual members as often as possible. We also respond quickly to all communication with personalized answers. And we continually let our members know how important they are to us, and remind them of the contributions that only they can make to the world.

– Connection and love. We provide a forum or a private Facebook page where members can interact and become part of our ‘tribe.’ We highly encourage this interaction and have key people who answer questions and help everyone.

– Growth. We can have different levels of mastery that members work through, so they can see the progress they are making. Their levels of achievement are displayed inside the members’ area (significance.)

– Contribution. In the forum we encourage and reward members for helping each other. And we remind them of the contribution they can make to the world by using their new skills.

As you can see, it’s not all that difficult to touch on all 6 needs within your product or membership. Many times you’ll see overlap from one need to the next. And the better job you do of meeting these 6 needs, the more people will become addicted in a positive way, and possibly even become your customers for life.

So next time you create a product or service, or start a membership site, ask yourself – how can I get my customers addicted – in a good way?

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How to Quickly Make Video Products

Even if you’ve never made a video before in your life, you can do this. And once you have your videos, you can sell them, use them as lead magnets, use them as bonuses to affiliate products and so forth. You can even use them to establish your authority and credibility in your marketplace.

How to Quickly Make Video Products

Here’s how you can quickly start making your own video products:

– Download the free screen capture video program called Snagit. You can download it at TechSmith or Google to find other websites that offer it.

– Decide on what kind of video or video set you’re making and the purpose of it. Is it a training? Or an info product? How about a video for a sales page, or maybe a lead generator on YouTube. It could be the video you put on your squeeze page, or the incentive you use to get people to join your list.

If you’re making a product, then keep it simple. Look at what is already selling so you’ll know ahead of time that there is a market for your new product. Look at what Kindle titles are selling, what info products are selling and so forth.

– Now that you know what you’re going to make, break it down into steps. If you’re making a product, for example, then break it down into a problem, analysis and solution. Each step will be one video of 5 minutes or less. If one of the steps takes longer than 5 minutes to explain, then break that step into two videos. Think of these as video mini-trainings.

– Create 3 to 4 PowerPoint or Keynote slides for each step, or plan a short demo for each step. If you’re using PowerPoint, then choose ‘browse by individual’ so it can be resized to any size screen. Write the steps as bullet points. Use 3 to 4 bullet points per slide.

– Open up Snagit and narrate as you make your video. The bullet points cue you as to what to say for each slide. Just talk your way through each step as though you were talking to someone there in the room.

– Once you’ve got your videos, you can either host them on your site, use a hosting service like Amazon, or place them on another site like YouTube. As you upload each video, grab the URL and paste it into a Word document in order: Step 1, Step 2 and so forth. Obviously if this is a paid product, you’ll want your videos to be hosted somewhere out of the public eye.

– Write short narrative descriptions for each video and place them above the corresponding links in your word document, to let your readers or buyers know what each video is all about. This document will act as your introduction to your product.

– Then save the document as a PDF. If you’re selling the series, you can deliver the PDF, and buyers can click the links and watch the videos.

You can even give away the first videos, and then offer to sell them access to the remaining videos. For example, on your PDF you show the first 3 video links, then you have descriptions of the rest of the videos but no links. If they buy the product, they get the links to those videos.

It’s a very simple way to make a video product, and you can do it all in less than a day.

Snagit can be used for a lot more than making products, and it’s an excellent way for new marketers to play with video and get results very, very quickly.

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